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Earthly Q is a natural hair care product range that is owned by Noxolo Zikode and Anele Ngcoya. It was born from the need for affordable, comprehensive, quality hair care products for natural hair. The range and  its recommended routines aim to dispell the notion that natural hair doesn't grow and that it is difficult to manage. Earthly Q is for the Queens who are crowned with natural hair,  and even those who aren’t.